SO, YOU WANT TO BE A PHOTO STYLIST? 

YES, LET'S DO THIS!

SOUND LIKE YOU?

Aspiring Stylist, just beginning your career as a Stylist or Lifestyle Blogger wanting to make the leap into Photo Styling as a career?

Photographer wanting a better understanding of Styling to help your business?

Want the Pros and Cons of Freelancing, Signing with an Agent, or becoming a Studio Staff Stylist?

Want to know the Photo Styling "Tools of the Trade" and what really needs to be in your Styling Kit?

Dream of working and styling for brands you love?

THE BUSINESS OF STYLING COURSE INCLUDES


The Business of Photo Styling is an Intensive, "No Filler/No Fluff" Course . . . and then some!

The Business of Photo Styling is an intensive, "all things covered" Course, but it's not just that, it's a community of learning and sharing together. I know there are Photo Stylists out there with concerns, questions and seeking education. (and fair and respectful treatment of their work) I know because I have talked with and guided a lot of stylists in my Career.

As much as I have searched to see where all types/niches of Photo Stylist's "hang out" online, ask questions or share thoughts about being a Photo Stylist . . . crickets!?  If only there was a place, a space . . . So, for the love of this great career of photo styling and a sincere desire to share, I created this Course.  It's my mission - it's my "movement"!

Along with the Course, we created a Site for the day-to-day situations and experiences of photo styling, a Monthly Guide on a Specific Topic each month that interests you and a Forum to hear from photographers. (The people who hire you, or at the very least have an influence on who does get hired) What better way to find answers then to speak directly to your teammates and collaborators in your Photo Styling Career - the Photographers, Creative Directors and Art Directors.

 

GET NOTIFIED ON COURSE LAUNCH.

WORD TO THE WISE

Stylists helping Stylists.  Have styling experiences to share, questions to ask, and dare I say, respectfully need to "vent" sometimes? This is the place.  What happened and how did you handle it? Or, are you going through it now, need advice, or a little "I went through that too" chat? 

MONTHLY GUIDE

We believe in lifelong learning.  Each month we select a topic to guide you in your Photo Styling career.  Topics that will interest, educate and inspire you.  Each Monthly Guide filled with interviews, resources, recommended books, podcasts and articles on the chosen monthly topic. 

PHOTOGRAPHERS

The Photo Stylist's teammate, co-creator, and collaborator.  Oftentimes, (but not always) you may be hired by a Photographer, or they may have an influence on whether you get hired for the Project, Assignment or Studio. We ask the Photographers and Art Directors - What does it take to get hired?


LEARN THE STEPS

You will learn the entire business of Photo Styling step by step.  We will teach you how to price your services, negotiate your contracts, (Styling Contract Download is included in the Course) build your portfolio, build a impressive Styling Kit and get the styling assignments from the brands you love and along the way answer your questions like - Should I Freelance? Sign with an Agent? Or become a Studio Staff Stylist?

I stepped into my first photo studio as a model in the mid 80's from there I started my own Licensed Modeling Agency in Massachusetts in the early 90's. In 1995, I transitioned that Agency into a Photo Styling Agency and have been photo styling ever since.  

I've been fortunate to style in many niches - wardrobe, food, prop and home. Throughout the years, I've had many experiences and I've learned a lot (and some hard lessons, which I will also share.) While we all have to learn our own lessons, sometimes it's kinda good to get a "heads up", right?   I will be sharing my experiences, industry knowledge, lessons learned, business strategies, technical aspects to styling, working and collaborating with creative teams and how the business works today.  So, do you want to know the steps?

 

YES, I WANT THE STEPS!

Whatever your Photo Styling niche is,  and there is a lot - Beauty, Fashion, Home, Products, Soft Goods/Soft Styling and Food, just to name a few, the business of Photo Styling is consistent - your portfolio, negotiation skills, getting (& staying!) booked, protecting yourself with a signed Contract/Agreement and getting paid!  Sometimes, it's just more fun to think about the actual styling, shopping, color palettes, storyboards, researching inspiration, but that doesn't happen without laying down the groundwork to your business first.

If you are new in the Industry, a Blogger interested in styling as a career or to add Photo Styling expertise to your Blog/Business, or you have been styling, but you're looking to perfect your skills, The Business of Photo Styling Course is for you. 

WHAT WILL YOUR STYLING CAREER LOOK LIKE AFTER THE COURSE?

  • You will have a (above & beyond!) impressive Styling Kit.
  • You will confidently price your services using our Blueprint and eliminate the "fear factor" that you will not get hired if your price/rate is too high or the "I should have charged more" depression.  You will gain confidence in what you charge.
  • You will have a Styling Contract for your services and you will negotiate your Contracts and Agreements with confidence and clarity.(Styling Contract Template is included in Course.)
  • You will create a strong portfolio and brand that attracts your ideal client maintaining a "You get hired to style what you show" mindset and release the "When I" and "Not Yet" Syndrome that can hold you back from showing your Portfolio - and getting the work you want with brands you love.
  • You will have clarity in your decision on whether you should Freelance, Sign with an Agent or become a Studio Staff Stylist? (You will know the Pro's & Con's of each.)
  • You will have a Complete System of Recordkeeping, Invoicing and Contract for a organized and successful styling career.

 

SO, LET'S GET STARTED!

GETTING PAID

We go "all in" with our Course content.  We answer your questions and concerns without the "filler or fluff" and the Pricing Lesson is no exception. This is THE question I get asked all the time! Everyone wants to know "How much do you get paid?" or How much should I charge?"  A lot of information "out there" is vague and has variables to consider, which makes it difficult to get a straight answer. We give you a straight answer. Are you unsure on how much to charge for your services? Are you asking yourself, what should my Day Rate be? Half Day Rate?  Do I charge by the hour?  What do I charge if the job goes overtime?  If I'm asked to travel, how much should my Travel Stipend/Per diem be?  If the client cancels, do I still get payed? So, we're going there . . . we're talking money, salaries & rates.

GET NOTIFIED ON COURSE LAUNCH

FREQUENTLY ASKED QUESTIONS

Q.  WHAT LEVEL OF PHOTO STYLIST IS THIS COURSE FOR?

The Business of Styling Course is for the Aspiring/Beginner/Intermediate Stylist.  

Q.  WILL THIS COURSE TEACH ME HOW TO STYLE?

No. This Course teaches you the Business of Photo Styling.  We teach you how to obtain assignments, negotiate your contracts, build your styling kit, determine your styling rate - all the business aspects of the Industry.  

If you are interested in how to style and the technical aspects of becoming a Photo Stylist and want a hands on experience in a photo studio or on location, we do offer consulting.  For Information email us at bonnieaunchman@comcast.net

Q.  DO YOU OFFER A REFUND?

Yes.  If you are not satisfied with your purchase, please contact us within 30 days for a full refund.

Q.  HOW LONG CAN I ACCESS THE CLASS FOR?

The Course is lifetime access. The Course is at your own pace and can be watched as many times as you like. Also, if updated at any time, you will receive updates.

Q.  CAN I ACCESS ALL THE LESSONS AT ONCE?

Yes. You will receive access to the entire Course immediately.  The Course is structured in the order of which you would build your Photo Styling career. (We do recommend you view them in order.) By giving you access to all the Lessons at once, you have the option to learn at your own pace.

Q.  WHAT IF I HAVE ADDITIONAL QUESTIONS ABOUT THE COURSE OR QUESTIONS ONCE I START THE COURSE?

If you have any questions, please email us at bonnieaunchman@comcast.net or call us at (413) 687-3246. Our Office is available for telephone calls Monday through Friday from 9:00 a.m. to 7:00 p.m. (USA - Eastern Time).  

 


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